TOP 10 DIGITAL MARKETING LATEST TRENDS IN INDIA 2021

 TOP 10 DIGITAL MARKETING TRENDS IN INDIA

Here are the digital marketing trends that you must know about and to boost your extraordinary content and brew your small business.

If you’re an aspiring digital marketer in making or already one, you must have definitely researched the new digital marketing trends sometime or the other! Keeping up with the latest digital marketing trends in the industry is a necessity for professionals who want a future in digital marketing. 

With the pace of change rising every year, each digital marketer has to constantly invest time and energy to upskill and learn. Having a sound knowledge of the workings of algorithms, new changes or features gives you the first-mover advantage and creates the most effective marketing campaigns for you and your company. digital marketing enthusiasts everywhere have started to search and look around for the latest trends observed

1.AI in Marketing

The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future. Little do we realize, the change has already begun. 60% of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites. 

Most of the content we consume on our social media platforms is fine-tuned by AIs to make our stay engaged for longer! This technology is so amazing that it is projected to be a $190 billion industry by 2025 and digital marketers have an amazing opportunity to exploit this hi-tech tool.

AI is a complex algorithm that teaches itself by looking at vast numbers of data about a certain field or topic and learns the patterns that work the best. The learning capabilities of the AI provide programmers with the ability to introduce effective changes in outcomes by letting the AI use the techniques it found works the best. 

By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. 

It consists of 3 basic features

• a combination of real and virtual worlds
• real-time interaction
• accurate 3D registration of virtual and real objects

While virtual reality makes buzz and gets everyone excited with grand sci-fi ideas, Augmented Reality is much more plausible from a marketing point of view. Experts foresee that AR will continue to outperform VR in terms of market share. 

Brands are progressively using this AR technology to elevate the consumer experience and increase sales. Another example would be Gucci, which is the latest luxury brand that newly added an Augmented Reality feature to its app to let users ‘try on’ sneakers’. 

2.Voice Search Optimization

According to research by Review42 on voice search, they found that 55% of teenagers use voice search every day. This massive adoption by the entire generation shows how popular voice search is going to get in the future.

There are a couple of reasons why Voice Search, a feature we all received with our smartphones around 2014, is taking off in a big way this year. Firstly, the increasing adoption of smart speakers. 20% of the households have bought a smart speaker such as Amazon Alexa or Google Home. The adoption of devices that are fully voice search controlled is a big indicator of how people have started to get accustomed to this new behavior.

3.Programmatic Advertising

Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads.

Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences. The automation is quick, efficient which ultimately increases conversions and lowers the customer acquisition cost. 

Here’s how Programmatic Advertising works:

Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years.

According to the research of eMarketer, the display ads in 2021 in the US are nearly 88%, which are forecasted to be secured programmatically. 

4. Chatbots

Chatbots are considered one of the top digital marketing trends in 2021, the AI-based technology makes use of instant messaging to chat with customers, and with site visitors. It is designed to communicate with customers by textual or auditory methods. 

Businesses can leverage the use of chatbots to engage with customers. Since there are plenty of users visiting the website at once, it advantageous to have a technology that answers hundreds of users at once.  The benefits of having chatbots are 24/7 customer service, instant responses to inquiries, and answers to simple questions.  

5.Personalization

If you want to outperform your competitors and want to stand out in the market, you must focus on personalizing content, products, emails, etc. Personalization is the next big trend that will soon become an industry standard.

According to research by Instapage, 

• 63% of consumers are annoyed with the fact that brands repeatedly keep blasting generic advertising messages.
• 80% of consumers say they are more likely to do business with a company if it offers them personalized experiences.
• 90% of consumers claim that they find personalization appealing.

6.Automated Email Marketing

As the name implies, automated email marketing is sending emails to your customers automatically based on triggers or schedules you set.

Emails have always been the most reliable channel of digital marketing. Promotional emails are an amazing way to reach out to your customers and let them know what your organization has achieved or any sale you have coming up. 

7.Video Marketing

Video Marketing is also one of the top digital marketing trends in 2021 and likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.

• 72% of businesses say videos have improved their conversion rate 
• 70% of consumers say they have shared brands video 
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions
• Video content is 50 times more likely to drive users than plain text.

8.Instagram Reels

The Instagram Reels was great news for marketers & content creators. Especially since TikTok was banned in a few countries, reels have served as the best replacement. 

The great news for digital marketers is that Reels are providing more than double engagement rates when compared to posting a normal video.

And now with the newly launched insights features on Instagram Reels, you can even track your performance and analyze your work!

9.Influencer Marketing

Influencer marketing is more of word-of-mouth marketing that concentrates on using an important leader or personality to amplify the brand to the market. Influencers could be famous celebrities or YouTubers, Instagramers with great followings who can help spread the word about the brand or business by social channels.

• Influencer Marketing Industry is set to grow to approximately $13.8 Billion in 2021
• More than 240 new influencer marketing-focused agencies and influencer platforms established in 2019.

10.Quora Marketing

Quora has always been perceived as a question-and-answer platform with very limited advertising or monetizing ability. Yet experts like Neil Patel write lengthy answers there to gain traction from audiences. This platform has become a recent favorite of Google, and digital marketers in 2021 need to incorporate a comprehensive strategy around Quora

The charm of Quora marketing is the fact that it is done by individuals. Individuals carry more trust when compared to a brand because there is a human touch to the interaction and the audiences feel they are talking to a fellow person. This personal connection is what makes Quora such a great trend to follow in 2021 because the audiences are tired of listening to mass marketing by brands. Individuals, answering people’s genuine questions, makes marketing more genuine and trustable.